Jessica Rodz August 2, 2021
Long-term customer relationships are a cornerstone for the success of industry leaders. It is the result of communication before and after selling the product to the customers. In the present world, brands are focused on providing instant support with the introduction of chatbots and virtual assistants. However, these technologies can never replace the effectiveness of the personal touch of a representative. People don’t trust machines as much as the expertise of humans. Thus, it is safe to say that the technologies can wait until the personal communication channels are optimized.
Reasons for the Personal Communication to Retain Its PriorityThe interaction with chatbots and AI-powered assistances are wonderful and exciting. But they don’t understand your expressions, situations, and emotions similar to other humans. Similarly, the following are some reasons for personal communication to retain its importance in customer service.
- Better Understanding
- Small Business Advantage
- Customers Prefer Personalised Communication
- Makes Customers Feel Valued
- No Opportunities Missed
- More Comfort for the Customers
- Reduced Dependency on Technology
Do Not Miss the Advantages of TechnologyThe importance of personal touch to customer support is clear from the abovementioned points. However, you should not ignore the benefits of adopting the latest tech in the industry for different processes. Customer support also gains the following benefits with the use of modern technology.
- Save Money
- 24*7 Availability
- Instant Help
- No Training or Management
- Streamlined Personal Communication